Category: marketing

Want to be an Independent Scrum Coach? Leverage the Community

January 28, 2009 by Peter Stevens

Fredi Schmidli talks at Scrum Breakfast about
Outsourcing and Scrum

As an employee wanting to become a Scrum Consultant, I knew Scrum, but didn’t have any customers. There was no established market for Scrum coaches nor were there any big companies doing Scrum projects. I couldn’t sell Scrum in the traditional sense, so I needed to help potential customers discover Scrum and make sure that they would find me when they got serious about doing Scrum. My solution was to build a Scrum community and this is how I did it.

If you are wondering how to become an independent Scrum coach, I would suggest starting or joining a local Scrum community. You can help make the market more interested in your chosen field and therefore in you. You can find other people who share your vision. You can become a magnet for requests for information. You can create an environment where you can meet new customers. You can do all this without a marketing department.