I got my Highlighter Extension a Featured badge by doing something surprisingly simple: I just asked for it.
The result? My daily installs roughly doubled. It took about 2–3 days (people report anything from a few days to a month).
What “Featured” means
- You get a Featured badge on your listing page and in search results. It’s assigned after a manual review by Google.
- Since it shows up in Chrome Web Store search results, your extension looks more credible to people browsing for something like it.
- I’d like to believe featuring also helps with Google search rankings, but possibly that’s just wishful thinking on my part.
Google’s page explaining all this: Discovery on the Chrome Web Store.
Where to ask for the Featured badge
The hardest part is finding the right form. Here it is: Chrome Web Store One Stop Support
Pick:
- “My item (extensions, app, or theme)”
- “I want to nominate my extension to receive a Featured badge and be eligible for merchandising”
After that, you fill out a short form: what the extension does, who it’s for, and a few example use cases.
What to prepare before you submit
Nothing exotic here. Just make a decent extension and make the listing look like you put in some effort.
- A solid store listing: clear title and description, decent screenshots—nothing fancy required.
- A marquee promo image (1400×560) in your Store Listing on the Chrome Web Store Developer Dashboard.
- No policy violations or paywalls for core functionality: your extension just needs to behave.
More details
- Highlighter Extension in Chrome Web Store
- highlighterextension.com — welcome site
- Highlighter Extension — project page
Your experience?
If you have an extension that’s already production-ready, I’d recommend trying this — it’s a small, low-effort boost.
Have you tried nominating an extension for the Featured badge? Did it work? How long did it take? Did it move the needle for installs?